This year has been one for the books already...I started off on the highest of highs with so much growth and opportunity, not only in photography but in other business opportunities as well. Life was good! Then a few months into the year those opportunities turned into a logistics and time management nightmare, not only affecting my ability to handle it all, but my family and home life began suffering.
My work schedule from September 2017 through about mid-April 2018 was literally non stop, I'm serious when I say, I had less than 10 total days off between that period, a couple of those months I did not take one day off, yes, not one day off. For those counting that is 8 months of not 40 hour work weeks, but more like 60-70 hour works weeks. My work/life balance was off the charts in the wrong direction. As if that work schedule wasn't enough, in April, I had the bright idea to completely change the direction of my business, and with little sleep, no time to really think it through, I went all in on the notion that I could run 3 companies, sell Life Insurance and somehow live a balanced life, while doing this ALL by MYSELF. WTF was I thinking??? So at the beginning of April I had more opportunity than I've had in a long time with my business. Work was literally coming in like crazy. I started shooting way more video and really wanted to pursue the video aspect with the new company I was about to start, Thrive Media, but then....by the end of April something happened and everything JUST ENDED!!! Literally, opportunities ended, business slowed down and to be honest, at the time I couldn't understand what happened. Shortly after, I came to the realization that I was spread way too thin and started falling behind everywhere, with my family, edits and my client needs. Then the inevitable happened, the biggest problem, lack of INCOME. In my business, if I don't work, I don't get paid. Needless to say, I fell way behind in life and business. For the first time in 9 years, I was truly BURNT OUT! Not confident in my decisions and overworked, I didn't see a purpose in continuing the business, just no bueno!
The next 2.5 months were the biggest struggle I've had in a very long time, not only financially, but mentally, I questioned EVERYTHING! I wanted to quit every single day! But with 3 people (my family) depending on me I couldn't just quit on something I've worked so long to build and grow (9 years). With the help of my wife picking up more shifts and the assistance of my mom, I'm grateful to say, we were able to make it through those months financially.
Then in mid-July, life took another turn, my wife had become concerned with my health so she made an appointment for me to get a physical. Two days before we went to Carlsbad for our family vacation I got the results from my blood tests. OMG, I was in shock by how bad the results were, borderline diabetic, high cholesterol, and the eye-opener my triglyceride levels. Normal triglyceride levels are 150 and below, mine was 840, that's right 840! HOLY CRAP! We returned from Carlsbad on Friday, July 14th and on Sunday the 16th my journey started. I decided to do a 2 mile run and I made the decision to stop eating fast food, eating less to no fried food and just eating better overall. Little did I know what was about to happen, as of today, Sept 3rd I have run a 5K or more (3.1 miles) 50 straight days in a row! My goal is to run 60 straight days so I'm almost there, I'm kind of feeling like Forest Gump these days! I've lost close to 14lbs, and have gained much of my leg muscle back. My mind and body feel good again, but I'm not even close to where I want to be, I started off at 256lbs and my goal is to get down to around 215-220lbs. Making running a habit has really given me the confidence to continue moving forward with all aspects of my life, from health, to family life, to business life. I've seen a major change in my mindset to strive to accomplish goals again and to go after my overall dream of being the best creative that I can be, not only for myself, but more importantly for my CLIENTS. Once I finish my 60 days of running, I think the journey to a better life will have a solid foundation. I will be most confident in accomplishing anything I set my mind to do. I will continue to run and will also incorporate different types of exercises including spin class, swimming, etc., to mix it up a little. Keep an eye on my Instagram stories as I will continue to document my journey!
SOOOOOO....if you have made it this far, thank you! Now here is where my ReBranding comes in. For some of you, you already know, I have been simultaneously running my wedding and portrait business along side of my Real Estate and Architecture business for the past several years, on two separate websites. This year, I have decided to put my wedding business on hold for now and focus strictly on my Real Estate/Architecture/Interior Design/Construction business in addition to my seasonal family portrait sessions. It's time to simplify my life so I can focus on keeping the balance between home life and business life. With a 6 and 2 year old, it's time for me to have more time to spend with my family, to document our lives and start building a solid family legacy.
My goal moving forward is to find a couple of people to help me run and manage my business so I can focus on networking and of course the creative side of taking photos. Over the next few months, I will be on the search for the right people to help me take my business to the next level. I want to find a business person to help me run the backend of my company first and foremost. I will also be looking for an in-house editor/creative, one that is capable of editing photos and high-quality videos. And from there, the sky is the limit!!
TODAY...September 3rd I want to start this rebrand with the overall look of my brand, from web to social and figuring out how to combine both websites into just one. It's going to be a challenge, but will come to light very soon, so please hang tight. Converting my current site of tompellicer.com (real estate) over to my original site of thomaspellicer.com (weddings) is what I have decided to do, again trying to simplify. It will help steer people in one direction and cause less confusion on how to find me and see my work, plus it will help keep my costs down from running two sites and two email addresses. It's a bold move, but a chance I have to take right now for the greater good of the future of my business and my overall well being. After this step, the next goal in the rebrand is to get all the feels aligned, meaning, making my clients feel good about their decision to use me, from start to finish, EVERY SINGLE TIME! From our first interaction, to beyond final delivery. Client experience will be my primary focus from this point forward!
So there ya have it, a little backstory on how I got to this point in my business along with some insight on where I want to take my business in the future.
Thank you to those who have read through my thoughts! I will continue to work hard and pour my heart and soul back into this business of mine.
KEEP THE BALANCE!